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In a deal which will last for at least five years, all of Ladbrokes' 2200 betting shops will receive pictures from Turf TV's 31 contracted racecourses from January 1 2008.
The agreement comes hot on the heels of a similar deal with Coral and means that, when Turf TV's full service starts on January 1, over 6,500 LBOs in the UK and Ireland (c.75% of the total market) will be taking it.
Alan Morcombe, executive chairman of Turf TV, said: "I am delighted that Ladbrokes have decided to come on board and welcome them to Turf TV with open arms.
"The Ladbrokes contract means that, just one year after we announced our intentions, Turf TV will have the overwhelming majority of betting shops signed up by the time we start our full service next week.
"The message is clear: what we promise we deliver. Our promise now to our LBO clients is that Turf TV will do everything it can to raise the standards of betting shop picture provision and enhance the betting shop experience of their clients, to the benefit of everyone."
ENDS
Notes to editors:
1. Turf TV is owned by Amalgamated Racing, a joint venture between technology provider Alphameric PLC and 31 racecourses. Its chairman, Alan Morcombe, is also chief executive of Alphameric PLC.
2. Since April 2007, Turf TV has been providing a pilot service, with coverage from six courses.
3. From January 1 2008, Turf TV will screen exclusive coverage from 31 racecourses, including Ascot, Aintree, Cheltenham, Epsom, Goodwood, Newmarket, Newbury and York.
Turf TV racecourses are: Ascot, Ayr, Bangor-on-Dee, Beverley, Carlisle, Cartmel, Catterick Bridge, Cheltenham, Chester, Epsom Downs, Goodwood, Hamilton Park, Haydock Park, Huntingdon, Kempton Park, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Pontefract, Redcar, Salisbury, Sandown Park, Thirsk, Warwick, Wetherby, Wincanton, York.
For further information:
Turf TV:
Henry Chappell (Pitch PR) on 07775 585 437 or henry@pitchpr.co.uk
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