News: 14th December 2007

Second significant win in a week for racing service ahead of Jan 1 launch

Turf TV today announced its second major agreement this week when leading independent bookmakers Stan James signed up to take its live televised racing programming.

Stan James, with 22 shops in the south of England, is the second major bookmaker in a week to sign with Turf TV after Toals Bookmakers, with 30 shops in Northern Ireland, also agreed terms. 

The deal brings to 2,500 the number of licensed betting shops (LBO) in the UK who subscribe to the service.

The win comes as Turf TV gets geared up to deliver its full service to bookmakers around the country from a total of 31 racecourses from January 1. 

Phil Siers, Executive Director, Turf TV said: “This marks the end of a very good week for Turf TV. Stan James is an established and well known name and we are delighted to be working with them to provide their customers with the complete service. As we gear up for our full launch on January 1, an increasing number of bookmakers are recognising that subscribing to Turf TV gives them a significant competitive advantage over those who don’t show live televised action from the 31 UK racecourses.”

ENDS

For further information please call:
Alexandra Dallas, Pitch PR, 07824 816 013