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Ascot’s LBO pictures will therefore
now join the 30 other racecourses already involved in the
AMRAC venture, adding not only the quality of their races
but also value to bookmakers who sign up to the service. The
pricing for AMRAC will remain as advertised, despite the addition
of pictures from the world’s most famous racecourse:
£100 per month for the rest of 2007 and the full service
in 2008 at a flat annual fee of £6,500.
Janet Walker, Acting Chief Executive
of Ascot said: “We’re delighted to have agreed
terms with AMRAC, which we believe is the best vehicle for
racing’s commercial relationship with the betting industry.
“This decision has no impact on
our separate satellite media rights arrangement with At The
Races and should in no way be interpreted as a negative reflection
on our relationship with that company.”
Alan Morcombe, Executive Chairman
of AMRAC, said: “It goes without saying that adding
Ascot’s fixtures to the 615 meetings we already have
each year is a fantastic boost to the product. Our decision
to keep the costs the same also helps to highlight our dedication
to offering bookmakers the best value possible and cements
our product as a ‘must-have’ TV channel for any
quality bookmaker.”
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