|
Next year Turf TV’s full service
will provide exclusive racing coverage from 31 of the UK’s
best racetracks including Ascot, Cheltenham, Epsom, Newbury,
Newmarket, Sandown & York to Licensed Betting Offices.
Better opened the doors to it’s
first shop in May last year and now has 13 shops open and
plans to roll out 2 a month for the foreseeable future. The
company also trades online at betterbet.com. Managing Director
Ian Hogg believes that signing with AMRAC’s Turf TV
service was the only sensible choice. “Our business
is all about delivering the best service on the high street,
our customers expect high quality racing and we couldn’t
stand up and say we are better than the big 3 if we didn’t
carry the best racing product.”
Alan Morcombe, Executive Chairman
of AMRAC, said: “Our Turf TV service has the gateway
product for bookmakers and all the best UK racing. Furthermore,
Turf TV is priced at a very competitive rate considering the
sheer volume - let alone quality - of racing we have on offer.
If SiS factor into their pricing the reduction in the amount
of real racing they will have on their service then the cost
to each bookmaker need be no more in 2008 than it is now.”
|
